Digital launch has been fruitful in order
to revolutionise the concept of business all over the world and in every
industry. With the help of digital launch, the buyers are presented with a
platter of choices that it was ever earlier. Not only the buyers but the
organisations have many more ways to connect to their potential target
audiences.
Digital launch is an interactive way for
the promotion of products and services conducted by the digital marketing agencies through reaching out to the target audience. The actions are taken through
the matrix of electronic media. Through this lead generation as well as
conversion are ensured. The elemental digital launch in real estate involves:
SEO- Search Engine Optimisation
SEM – Search Engine Marketing
SMM – Social Media Marketing
SMO – Social Media Optimization
LLO – Local Listing Optimization
CM – Content Marketing
Along with every other sector in the business
industry, real estate is also exploring the platform of digital marketing and
indulging into digital launch in order to optimize their performance through
lead generation and conversion. For
example the renowned property Krishna Bhumi in Vrindavan has been a sheer
success due to digital launch indulged by its developers. Digital marketing for
Krishna Bhumi has been extremely beneficial as it has achieved approximately 2
million clicks through Google Ad words.
It has even been successful in creating an impression of closely 6.5
million and a conversion of around 7 thousand through Google Ad words. On the
other hand Krishna Bhumi has been successful by achieving 9 million reach
approximately and around 6 million impressions. This has lead the project to
achieve million clicks and conversion of around 15 thousand approximately.
Gradually digital
launching and marketing have been evolving with new ways like creation of viral
content, bespoke text messaging, affiliate marketing, etc. Thus contributing to
the different aspects of real estate to optimize the revenue as well as create
and maintain their brand with versatility. In the early years the traditional way of real estate dealings used
to revolve around the real estate agent in India or the developers. The
process of house hunting used to start with checking out properties enlisted
with the brokers or developers. But in recent time everything is available on
the digital platforms. The recent trends say that, an online presence is a
mandate, ensuring every real estate company to have a strong presence in the
electronic media and that can be optimized by the application of the digital
marketing communication mix.
