UDMC: Best Digital Marketing Agency for Real Estate

Niche digital marketing is gradually gaining grounds and for real estate business, United Digital Marketing Convergence aka UDMC can safely be called the best digital marketing agency. There aren’t many real estate digitalmarketing companies in India. UDMC was formed with the sole idea to dedicatedly work on digital marketing as well as help in property sales for the real estate industry. It has been in the industry for more than 10 successful years and has worked with big names like Emami Realty, Forum group, Infinity Group, Merlin Group, TVS group etc. It is headquartered in Kolkata and is soon going to spread its wings in other sectors like retail, insurance, travel and hospitality and insurance. 

So it’s time you promote your projects and brand name using cutting edge yet cost effective solutions of UDMC. What you gain? Generate qualified leads, generate relevant business enquiries, engage and convert through highly targeted marketing, promote your brand name, engage users on social media and get creative posts for online campaigning. 

From developing or revamping your website to creating digital campaign strategy for your projects, UDMC’s dedicated team of award winning experts does it with fervour and seriousness. From website and mobile site design and development to email marketing, get your customized designs done with a short span. We also ensure result driven marketing through our expert lead tracking processes and reach out to the relevant prospects to increase conversion as much as possible. Therefore we call our lead management services success management. The focus is more on the client’s core area of business and improving Return on Investment (ROI), providing competitive edge.     

Providing top-notch SEO services is again another forte of UDMC. The award winning and Google certified SEO team keeps you atop of your competitors by placing you ahead in the search engine rankings. The team of professional always keeps a tab on the ever changing algorithms of the search engine giants like Google and they play their aces accordingly. From performing relevant keyword research based on the market trends to strategizing online campaigns, the team has been delivering the best results for all its clients.   

The Social Media Optimization (SMO) team equally delivers outstanding results within a short time frame. They are proficient in understanding your audience on social media platforms and manage ad campaigns accordingly. So if you wish to avail cost effective solutions and gain results in a rapid pace, then your stop ends at UDMC. 

UDMC – Best Real Estate Digital Marketing Agency in Kolkata

UDMC is a new-age, digital marketingservice provider with more than 10 years of experience in Real Estate Marketing. A venture of Urban Axiom Group, they uniquely combine the power of technology, analytics, creativity and content for digital transformation. This digital marketing agency in Kolkata has a team of creative designers, strategy experts and marketing consultants they provide end to end digital marketing solutions, to help clients achieve their goals with perfectly tailored solutions. 

Besides specializing in Digital marketing they also have a dab hand at strategy development, design and development and lead management. As experts and specialists in marketing and market research, they work on certain verticals like positioning, segmentation, product launch, new product development advertising strategy, corporate and product naming, company branding, brand equity measurement, pricing, brand development, brand strategy, product concept testing, identifying opportunities, and targeting positioning etc.

Headquartered in Kolkata, UDMC directory displays award-winning digital marketing agencies in Kolkata that specialize in high-quality integrated services that include. 

·         Social Media Marketing: Their SMO team consists of highly trained and experienced social media experts who are proficient in understanding your social audience and handle social ads accordingly.

·         Search Engine Optimization: The SEO experts make sure you are found right there on search results, whenever your audience searches with your keywords.

·         Pay Per Click: One of the easiest methods to gain a spot on the first page of search results pages is pay-per-click advertising or PPC. With their PPC services, it becomes easier to make your campaign a success.

·         Online Marketing: Your brand is exposed to your prospective buyers with their online advertising services that include Media planning and placement, ad strategy, Bid management, Copy-writing, and rich media banner.    

·         Email Marketing: They will help you send engaging mailers to exact target groups and help you analyze the performance of the campaign on the basis of usage, click-through, opens, trends, subscriptions, hard bounce, soft bounce, social engagement etc.

·         Content Marketing: In a world where Content is king, content marketing has become the most important part of digital marketing strategy. They work dedicatedly on SEO strategies such as link building and Content Writing Services.

·         Blogging: Blogging has become a common way for gaining traffic to business websites. Their blogging services helps you publish fresh content on a regular basis for enabling the search engines to index the site and make it appear in the search engine results pages.

Real Estate Digital Marketing – best approach to reach your customers- UDMC

In order to reach out to the customers nowadays, Digital Marketing has been proved to be the best approach. Every Digital MarketingAgency in Kolkata is involving them into digital marketing but has strategies formulated as per their target audience and type of product and services. Real Estate digital marketing has been turned to be really monotonous in recent days. Therefore, in order to get through the basic factors and start wisely, this blog is written. Forget being too clumsy and informative all the time just because it’s something serious like Real Estate. Just focus on having fun and getting creative with every digital marketing idea you bring out for your product promotion and marketing. 

Creative Marketing: 

Move out of the box and indulge your digital marketing team into creative social media Real Estate marketing. Do not do what your competitor does rather think different in order to lead the industry. With unique ideas you will notice that a group of loyal and growing number of audience following you. 

Create monthly marketing plan:

When it is digital marketing, coming up with new ideas every single month will drive you crazy. Therefore, prior sorting out a strategy for the upcoming month will be quite helpful for you. The content, the creative, the theme and the feel all you decide prior because a well planned marketing is beyond any comparison.

Lead-ready Real Estate website:

The sole purpose of such website is attracting and nurturing leads. Wondering how to make it lead ready? Here you go –

·        No Templates Please – Make your website unique, focused and attractive. Concentrate on your brand and thus you stand out against your competition.

·        Go Dynamic – Make sure that your website stretches and adjusts with ease no matter which device your customer is using.

·        CTAs – Make your customers feel that they are important enough. Keep as many open areas as possible letting them reach you whenever they feel like. For that calls-to-action are the most crucial ones taking them to your landing page.

·        Make Blogging your best friend – Refresh it with new content every week so that the freshness remains intact. Trust me, Google loves it too!

SEO is your best tool –

Many of the brands do not have much popularity online because of their weak SEO. For branding and leading the race of coming first search engine optimization is utmost important. Make your brand at the top of the list whenever customers search for Real Estate. Always remember, better visibility leads to better leads.

Talk to us to know more about website designing and layout or visit our blog for more information on digital marketing for real estate businesses.

How is Digital usage beneficial for Real Estate Marketing Companies, India

31% of home buyers belong to generation Y who are extremely internet savvy. This single fact is drawing the Real Estate marketers to make the most out of Digitalisation. Online marketing has turned fascinating for realtors and Real Estate companies all over the world. Online ads and social media promotion are becoming favourite business generators for realtors. 

92% consumers make the use of online search for their home-related searches and queries

- 69% home buyers who take action on a real estate website start by typing a local term in popular search engines.

- In the year 2014, online expenditure on advertisements of the real estate industry is set to touch approximately $16 billion, i.e. 210% increase since 2009.

- The real estate industry now devotes 56% of its entire ad expenditure on online advertising.

Nowadays Real Estate Digital Agencies in India have realized the advantages of online marketing on the business. Therefore they are allocating funds for it. But small & medium agencies still have a hard time trying to figure out how to market real estate services online for gaining best results.

Best online marketing platforms

The list of online marketing platforms is lengthy enough but just few dominate the psyche of web users. For marketing your real estate business online, it is vital to concentrate on those platforms in particular. The most critical online marketing platforms are followings:

Facebook:  Developing an SEO optimized Facebook business page for your real estate agency is a must do. Ad manager is used in order to run effective promotional campaigns. Sharing images, promotional videos, company milestones, blog posts, and special events in order to reach wider audience is utmost necessary.

Twitter:  Connect with your property buyers with twitter posts that limits to 140 characters.  Industry influencers and other home service providers can also be connected through it. For building profile, company specific information, high resolution hero image and attractive profile image have to be put up. 

 Google+:  If optimized correctly Google+ catches attention as it is a Google profile.  You can even initiate community discussions through this platform by Google.

Pinterest:  Visually vibrant platforms help in creating interest focused boards. Using this platforn distinctive board for properties on sale, rent, and inspiration can be created.

YouTube and Vine: Nowadays real estate digital agencies use camera drones to capture full property view in order to simplify property searchers with exact details. Such videos can be shared on YouTube.

Importance of Digital Launch for Real Estate Developers:

Digital launch has been fruitful in order to revolutionise the concept of business all over the world and in every industry. With the help of digital launch, the buyers are presented with a platter of choices that it was ever earlier. Not only the buyers but the organisations have many more ways to connect to their potential target audiences. 

Digital launch is an interactive way for the promotion of products and services conducted by the digital marketing agencies through reaching out to the target audience. The actions are taken through the matrix of electronic media. Through this lead generation as well as conversion are ensured. The elemental digital launch in real estate involves:

SEO- Search Engine Optimisation

SEM – Search Engine Marketing

SMM – Social Media Marketing

SMO – Social Media Optimization

LLO – Local Listing Optimization

CM – Content Marketing

Along with every other sector in the business industry, real estate is also exploring the platform of digital marketing and indulging into digital launch in order to optimize their performance through lead generation and conversion.  For example the renowned property Krishna Bhumi in Vrindavan has been a sheer success due to digital launch indulged by its developers. Digital marketing for Krishna Bhumi has been extremely beneficial as it has achieved approximately 2 million clicks through Google Ad words.  It has even been successful in creating an impression of closely 6.5 million and a conversion of around 7 thousand through Google Ad words. On the other hand Krishna Bhumi has been successful by achieving 9 million reach approximately and around 6 million impressions. This has lead the project to achieve million clicks and conversion of around 15 thousand approximately.

Gradually digital launching and marketing have been evolving with new ways like creation of viral content, bespoke text messaging, affiliate marketing, etc. Thus contributing to the different aspects of real estate to optimize the revenue as well as create and maintain their brand with versatility. In the early years the traditional way of real estate dealings used to revolve around the real estate agent in India or the developers. The process of house hunting used to start with checking out properties enlisted with the brokers or developers. But in recent time everything is available on the digital platforms. The recent trends say that, an online presence is a mandate, ensuring every real estate company to have a strong presence in the electronic media and that can be optimized by the application of the digital marketing communication mix.