UDMC: Best Digital Marketing Agency for Real Estate

Niche digital marketing is gradually gaining grounds and for real estate business, United Digital Marketing Convergence aka UDMC can safely be called the best digital marketing agency. There aren’t many real estate digitalmarketing companies in India. UDMC was formed with the sole idea to dedicatedly work on digital marketing as well as help in property sales for the real estate industry. It has been in the industry for more than 10 successful years and has worked with big names like Emami Realty, Forum group, Infinity Group, Merlin Group, TVS group etc. It is headquartered in Kolkata and is soon going to spread its wings in other sectors like retail, insurance, travel and hospitality and insurance. 

So it’s time you promote your projects and brand name using cutting edge yet cost effective solutions of UDMC. What you gain? Generate qualified leads, generate relevant business enquiries, engage and convert through highly targeted marketing, promote your brand name, engage users on social media and get creative posts for online campaigning. 

From developing or revamping your website to creating digital campaign strategy for your projects, UDMC’s dedicated team of award winning experts does it with fervour and seriousness. From website and mobile site design and development to email marketing, get your customized designs done with a short span. We also ensure result driven marketing through our expert lead tracking processes and reach out to the relevant prospects to increase conversion as much as possible. Therefore we call our lead management services success management. The focus is more on the client’s core area of business and improving Return on Investment (ROI), providing competitive edge.     

Providing top-notch SEO services is again another forte of UDMC. The award winning and Google certified SEO team keeps you atop of your competitors by placing you ahead in the search engine rankings. The team of professional always keeps a tab on the ever changing algorithms of the search engine giants like Google and they play their aces accordingly. From performing relevant keyword research based on the market trends to strategizing online campaigns, the team has been delivering the best results for all its clients.   

The Social Media Optimization (SMO) team equally delivers outstanding results within a short time frame. They are proficient in understanding your audience on social media platforms and manage ad campaigns accordingly. So if you wish to avail cost effective solutions and gain results in a rapid pace, then your stop ends at UDMC. 

UDMC – Best Real Estate Digital Marketing Agency in Kolkata

UDMC is a new-age, digital marketingservice provider with more than 10 years of experience in Real Estate Marketing. A venture of Urban Axiom Group, they uniquely combine the power of technology, analytics, creativity and content for digital transformation. This digital marketing agency in Kolkata has a team of creative designers, strategy experts and marketing consultants they provide end to end digital marketing solutions, to help clients achieve their goals with perfectly tailored solutions. 

Besides specializing in Digital marketing they also have a dab hand at strategy development, design and development and lead management. As experts and specialists in marketing and market research, they work on certain verticals like positioning, segmentation, product launch, new product development advertising strategy, corporate and product naming, company branding, brand equity measurement, pricing, brand development, brand strategy, product concept testing, identifying opportunities, and targeting positioning etc.

Headquartered in Kolkata, UDMC directory displays award-winning digital marketing agencies in Kolkata that specialize in high-quality integrated services that include. 

·         Social Media Marketing: Their SMO team consists of highly trained and experienced social media experts who are proficient in understanding your social audience and handle social ads accordingly.

·         Search Engine Optimization: The SEO experts make sure you are found right there on search results, whenever your audience searches with your keywords.

·         Pay Per Click: One of the easiest methods to gain a spot on the first page of search results pages is pay-per-click advertising or PPC. With their PPC services, it becomes easier to make your campaign a success.

·         Online Marketing: Your brand is exposed to your prospective buyers with their online advertising services that include Media planning and placement, ad strategy, Bid management, Copy-writing, and rich media banner.    

·         Email Marketing: They will help you send engaging mailers to exact target groups and help you analyze the performance of the campaign on the basis of usage, click-through, opens, trends, subscriptions, hard bounce, soft bounce, social engagement etc.

·         Content Marketing: In a world where Content is king, content marketing has become the most important part of digital marketing strategy. They work dedicatedly on SEO strategies such as link building and Content Writing Services.

·         Blogging: Blogging has become a common way for gaining traffic to business websites. Their blogging services helps you publish fresh content on a regular basis for enabling the search engines to index the site and make it appear in the search engine results pages.

Real Estate Digital Marketing – best approach to reach your customers- UDMC

In order to reach out to the customers nowadays, Digital Marketing has been proved to be the best approach. Every Digital MarketingAgency in Kolkata is involving them into digital marketing but has strategies formulated as per their target audience and type of product and services. Real Estate digital marketing has been turned to be really monotonous in recent days. Therefore, in order to get through the basic factors and start wisely, this blog is written. Forget being too clumsy and informative all the time just because it’s something serious like Real Estate. Just focus on having fun and getting creative with every digital marketing idea you bring out for your product promotion and marketing. 

Creative Marketing: 

Move out of the box and indulge your digital marketing team into creative social media Real Estate marketing. Do not do what your competitor does rather think different in order to lead the industry. With unique ideas you will notice that a group of loyal and growing number of audience following you. 

Create monthly marketing plan:

When it is digital marketing, coming up with new ideas every single month will drive you crazy. Therefore, prior sorting out a strategy for the upcoming month will be quite helpful for you. The content, the creative, the theme and the feel all you decide prior because a well planned marketing is beyond any comparison.

Lead-ready Real Estate website:

The sole purpose of such website is attracting and nurturing leads. Wondering how to make it lead ready? Here you go –

·        No Templates Please – Make your website unique, focused and attractive. Concentrate on your brand and thus you stand out against your competition.

·        Go Dynamic – Make sure that your website stretches and adjusts with ease no matter which device your customer is using.

·        CTAs – Make your customers feel that they are important enough. Keep as many open areas as possible letting them reach you whenever they feel like. For that calls-to-action are the most crucial ones taking them to your landing page.

·        Make Blogging your best friend – Refresh it with new content every week so that the freshness remains intact. Trust me, Google loves it too!

SEO is your best tool –

Many of the brands do not have much popularity online because of their weak SEO. For branding and leading the race of coming first search engine optimization is utmost important. Make your brand at the top of the list whenever customers search for Real Estate. Always remember, better visibility leads to better leads.

Talk to us to know more about website designing and layout or visit our blog for more information on digital marketing for real estate businesses.

Real Estate Bill Passed: A relief for the buyers:

The Rajya Sabha has passed the much awaited Real Estate Bill on Thursday, 10.3.16 promoting PM Narendra Modi to hail it as ‘great news for home buyers’. The bill that aims to regulate the property sector, initiates transparency and help protect the interests of the consumer. Now let us take a look inside the features of the bill:

Better organised real estate sector:

The real estate sector in India has been unorganised that leads to different discrepancies in the functioning. The bill will establish state-level authorities called Real Estate Regulatory Authorities (RERAs) that will regulate transactions of both residential and commercial projects. The authority will thus grade the projects assisting the customers to make better decisions.

Timely completion and handover:

One of the problems faced by the buyers in Indian real estate market is that they don’t get the possession of the property as promised by the seller. The new bill promises that 70% of the money received from the buyers has to be kept aside in a separate bank account and the money must be used for construction works in order to avoid delays. This will also ensure that the developers don’t invest the money received for a single project in any other project.

Accurate information:

As per the newly passed bill, it will become mandatory for sellers to disclose every information starting from the project layout, approval, land status, contractors, project completion status and schedule with the customers as well as the Real Estate Regulatory Agency (RERA).
Appropriate punishment:

The bill has made the law against the failure to hand over property to the buyer stricter in order to ensure maintain smooth flow of law and order. If the seller is unable to hand over the property on time then he is liable to pay the buyer the same interest amount that he charges in case of the buyer’s failure to make payment. It has also made it clear that the property cannot be sold on the basis of super area that includes both flat area and common area. If the developer does not abide by the same then the person can get a jail term of up to three years of penalty.

Allottees association and after sales service:

The bill has made it mandatory to set up an allottees association within three months of the allotment of major units/properties. It has been passed so that the residents are able to manage common facilities like a library and a common hall. Also if the buyer discovers any structural deficiency in the property, then he/she can contact the developer for after sales services within a span of a year after receiving the possession. The bill moreover states that the promoters or developers cannot make any amendment in the plan of the property without the consent of the buyer.

The advantages of the bill can be stated in such a way that it proves to be favourable for the buyers and quite strict for the builders and sellers. So, it is quite evident that the bill has proved to be positive for the real estate buyers with strict laws against any kind of property related sufferings that they has to face earlier. Clarity, smooth execution of the dealings and right payment structure for the buyers as well as developers has been ensured with the new bill passed by the Indian government.

Real Estate and the consequence of 2016 budget on it:

The budget 2016 can be considered as positive for the real estate sector. Industry players claimed that tax sops for first home buyers and incentives on development of affordable housing projects will receive demand in the sluggish property market. Some might be dissapointed that their demand for providing industry and infrastructure status to the realty sector was not taken into considerations.

The Budget 2016-17 has put up an additional deduction of Rs 50,000 on loan interest for the first time home buyers. Moreover, the budget has waved off 100% for profit on development of affordable housing apart from the exemption of REITs from dividend distribution tax. CREDAI President Getamber Anand has commented that “it is overall a very positive budget for the real estate sector”.

The president further believed that this spur will bring a relief for the home buyers who waited for special incentives for investing or buying home. The Finance minister has taken the right steps in order to boost housing sector and ensure ‘housing for all’ programme to be a reality by the year 2020.

DLF CEO Mr. Rajeev Talwar has commented that 2016 budget has been a very positive plan for the real estate sector in India as tax incentives have been provided to the first home buyers as well as housing project developers. The CEO is even confident about the fact that this budget will bring growth in the housing demand and significant supply as well. Now let us look into what budget has offered for the citizens:

-100% deduction for profits to an undertaking from a housing project for flats up to 30 square meters in four of the metro cities. On the same time, it is 60 square meters in other cities approved during June 2016 to March 2016 and is completed within three years of approval. Only the minimal alternate tax will be applicable to these undertakings.
-Home buyers will be given a deduction for additional interest of Rs 50,000 per annum for loans up to Rs 35 lacs sanctioned during the next financial year, provided the value of the house does not exceed Rs 50 lacs.

-Any distribution made out of income of SPV to the REITs and INVITs having specified shareholding will not be subjected to Dividend Distribution Tax.

As an impact on the real estate sector the annual budget 2016 will bring various changes. Additional interest deduction of Rs. 50,000 annually would result in an increase in demand from the first time home buyers. And this range of people constitute around 40-50% of the demand. Moreover, there would be a change in the companies individually in the real estate sector. Most of the premium companies would be benefitted under this budget plan 2016. The mid-income developers will however stand to benefit from government’s push for low cost housing projects.

How Digital Marketing used by different organizations for best outcome:

By now we all are quite aware of the benefits of Digital Marketing in order to create brand value and awareness that result in boosting organizational sales online. But the vital question lies here that how to do it in order to reach out maximum number of customers online. As we are dealing with real estate organizations, it is better to explain it in the light of real estate sales boosting through the wonder brought by digital marketing. Let us check out some of the ways in which real estate online sales can be boosted effectively:


Develop Strategy and campaign from the perspective of conversion:

In digital marketing it has been notice3d that the creative digital marketers often forget or avoid the benefit of conversion strategy. Thus, there will be many such campaigns which are put on for the entertainment purpose only but not for conversion. Just with the engagement the work is not complete as the main focus is on conversion. Developing such strategy and campaigns is necessary without compromising with the creative and content marketing in order to make the customers believe you.

Assist customers through Blogs and make sure to answer them:

In case of selling high valued products like properties, providing the customers with in-depth knowledge helps in gaining customer confidence and trust giving way to informed purchase decision. Therefore, in real estate digital marketing, Blog is one of the best ways to create interest, engagement, convince and thus eventually convert the incoming traffic. In case of real estate it is best to create Blogs on frequently asked questions or on topics that draw interest for the real estate customers. As per real estate is concerned the customer journey continues for a longer period of time, hence trying to find the frequently asked questions or brainstorming or maybe surveying within the customer base can make the marketing person understand the nerves of the customers better. Thus with the developed understanding a conversation can be initiated and customers’ questions can be answered with more ease. Not only customer engagement but through quality contents in the blogs higher ranks in search engines can be achieved by the real estate organizations.

Marketing on Vertical Search Engines properly and extensively:

In modern Indian real estate digital marketing strategy vertical search engines have become an inevitable part. They present you with the privilege to appear at the top search list. With specific keywords ad copies are generated for the vertical search engines.

Improving Advertising and SEM (Search Engine Marketing) - Targeting, Budgeting and ROI:
If you fail to push your SEO and reach the top searches and generate targeted audience traffic then SEM comes as the best option available. Nowadays, it has been found that most of the real estate companies invest in SEM whether the organic search works or not.

Keywords and targeting; Developing and Writing ad copies and Testing and Monitoring are the steps through which SEM is best practiced by Indian real estate companies nowadays. It has to be kept in mind that only acquiring leads are not enough in digital marketing but nurturing the leads in order to convert into sales is what the actual lookout of the real estate organizations.

Digital Marketing the best approach to reach your customers:

Digital Marketing has been proved to be the most effective while reaching out to the customers. Whether its real estate or any other industry, Digital Marketing has been extremely successful for its low cost and excellent reach ability. In a country like India where the population is high it is extremely important to reach right target customers.

Filtering the customers as per their needs and successfully pitching the product can be done best through Digital Marketing. So let us now specifically talk about the effect of digital marketing on the real estate business while seeking targeted customers. Technology has always played a pivotal role in our life and in the last few years it has grown at a large scale in every aspect of life. Real Estate in India has found new contrivance for marketing and pushing sales and revenues, termed as real estate digital marketing.

Whether high or middle or low end, the journey of real estate customers initiates with online search. Indian customers are excessively using Internet in order to search and research before investing in value products like real estate.

Recent survey claims that in India when we have more than 200 million users online (the creamy layer of India’s marketplace that consist of high net worth individuals to middle class and low middle class) then no real estate company can ignore the role of Internet and online marketing in such a vast market place. It has been evident through a survey that now real estate companies in India are indulging into digital marketing for reducing their market spends and enhancing business and conversion rates. In a survey by Assocham it has been found that real estate firms in India spend almost Rs. 2, 500 crores every year over advertisements and marketing. Out of that 25% is spent directly on digital marketing. With such a major expenditure over Digital Marketing, it can be said that real estate organisations have now approved the efficiency and effectiveness of it through web design and development services and various other tools. The major question lies here that how to boost sales and reach ability through the use of online marketing? As an answer we list out seven ways in which real estate sales can be boosted successfully:

•    Conversation generation through Customers Blog creating
•    Company strategy development and campaigning from conversion perspective
•    Customer engagement through Email, Blog, Social Media, Forums and others
•    Extensive and proper Marketing on Vertical Search Engines
•    Advertising improvement and SEM- Targeting, Budgeting and ROI when Search Engine Optimization services does not work well
•    Real Estate Second Screen Marketing
•    Real Estate Video Marketing

Importance of Digital Marketing for Real Estate Industry:

The prime important factor of being on Digital Media is that you can measure each rupee spent as you get to know the ROI whereas it's next to impossible to track or measure in case of any other media.

Traditional media has been proved to be quite effective in the early years but with advancement in the technology and customers turning digital every real estate organisation are trying to become digital. Earlier the real estate developers faced various issues with the use of traditional media for their marketing activities. Lack of timeliness made the developers fail to respond quickly to the changes in the market. Moreover, it was quite tough for the real estate developers to reach the right target audience through traditional advertisements. It has also been noticed that much lesser information was delivered to the customers by the real estate agencies or developers in India due to the limitations of the traditional advertisements.

Digital Marketing plays pivotal role in today’s Marketing world and it is extremely important irrespective of any business or industry. Digital Marketing being a wonderful tool enables the real estate industry to both pull and push their business successfully by reaching out to the relevant target customers. It’s beyond mention that digital marketing is much more cost saving compared to newspaper advertisements and other media. 

Digital Marketing has been able to revolutionize the concept of business whether it is real estate or any other industry in the modern era. Digital Marketing has aided the customers in the real estate industry by exposing them to more choices than ever before. This has made the companies access more ways to conveniently reach out to their potential target audience. Generation as well as conversion of leads isensured through the matrix of electronic media in an interactive promotional way called Digital Marketing. The elements of digital marketing include:

o    CM- Content Marketing
o    SEO- Search Engine Optimization
o    SEM- Search Engine Marketing
o    SMM- Social Media Marketing
o    SMO- Social Media Optimization
o    LLO- Local Listing Optimization
Along with other sectors, real estate is also exploring the digital marketing platform in order to optimize their performance in terms of lead generation and conversion. To be honest,in the modern day real estate markets the initial search for properties or property dealers in India begin online. Fortunately with the growth of the digital marketing the waves of e-commerce has been everywhere splashing the home seekers with ample of options to choose from.

Previously, the traditional way of real estate dealings encompassed the real estate agents in India or the developers. The process began with the hunting for properties (rental or residing purpose) through the brokers or developers in the real estate market. But now things are quite convenient for both the developers as well as customers in the real estate market. Latest trends have shown that online presence is mandate for every real estate organization and that must be optimized through digital marketing communication mix.

The most important factor that makes digital marketing so popular in today’s real estate industry is not only its right reach but also its affordability. In real estate digital marketing is applied in order to maximize the leverage of reaching out to the target audience via various channels like:
•    E-Mail marketing
•    SEO or Search Engine Optimization
•    Social Media
•    PPC or Pay Per Click
•    Blogging
Marketing real estate online through digital marketing platform has shown a phenomenal increase in the number of leads by 300% (results from Digital Marketing Activities of Social Beat Client). Since, buyers get interested with personal buying experience in case of high monetary value products like real estate properties digital marketing makes the developers or real estate agents in Indiacreate greater impact on the customers. This is true in case of real estate selling, where all the marketing activities are directed towards generating leads, than on direct conversion.