Digital Marketing has been proved to be the most effective while reaching out to the customers. Whether its real estate or any other industry, Digital Marketing has been extremely successful for its low cost and excellent reach ability. In a country like India where the population is high it is extremely important to reach right target customers.
Filtering the customers as per their needs and successfully pitching the product can be done best through Digital Marketing. So let us now specifically talk about the effect of digital marketing on the real estate business while seeking targeted customers. Technology has always played a pivotal role in our life and in the last few years it has grown at a large scale in every aspect of life. Real Estate in India has found new contrivance for marketing and pushing sales and revenues, termed as real estate digital marketing.
Whether high or middle or low end, the journey of real estate customers initiates with online search. Indian customers are excessively using Internet in order to search and research before investing in value products like real estate.
Recent survey claims that in India when we have more than 200 million users online (the creamy layer of India’s marketplace that consist of high net worth individuals to middle class and low middle class) then no real estate company can ignore the role of Internet and online marketing in such a vast market place. It has been evident through a survey that now real estate companies in India are indulging into digital marketing for reducing their market spends and enhancing business and conversion rates. In a survey by Assocham it has been found that real estate firms in India spend almost Rs. 2, 500 crores every year over advertisements and marketing. Out of that 25% is spent directly on digital marketing. With such a major expenditure over Digital Marketing, it can be said that real estate organisations have now approved the efficiency and effectiveness of it through web design and development services and various other tools. The major question lies here that how to boost sales and reach ability through the use of online marketing? As an answer we list out seven ways in which real estate sales can be boosted successfully:
• Conversation generation through Customers Blog creating
• Company strategy development and campaigning from conversion perspective
• Customer engagement through Email, Blog, Social Media, Forums and others
• Extensive and proper Marketing on Vertical Search Engines
• Advertising improvement and SEM- Targeting, Budgeting and ROI when Search Engine Optimization services does not work well
• Real Estate Second Screen Marketing
• Real Estate Video Marketing
For sure digital marketing is the best approach to reach our customers as its highly target oriented, thankyou.
ReplyDeleteBulk SMS