Importance of Digital Marketing for Real Estate Industry:

The prime important factor of being on Digital Media is that you can measure each rupee spent as you get to know the ROI whereas it's next to impossible to track or measure in case of any other media.

Traditional media has been proved to be quite effective in the early years but with advancement in the technology and customers turning digital every real estate organisation are trying to become digital. Earlier the real estate developers faced various issues with the use of traditional media for their marketing activities. Lack of timeliness made the developers fail to respond quickly to the changes in the market. Moreover, it was quite tough for the real estate developers to reach the right target audience through traditional advertisements. It has also been noticed that much lesser information was delivered to the customers by the real estate agencies or developers in India due to the limitations of the traditional advertisements.

Digital Marketing plays pivotal role in today’s Marketing world and it is extremely important irrespective of any business or industry. Digital Marketing being a wonderful tool enables the real estate industry to both pull and push their business successfully by reaching out to the relevant target customers. It’s beyond mention that digital marketing is much more cost saving compared to newspaper advertisements and other media. 

Digital Marketing has been able to revolutionize the concept of business whether it is real estate or any other industry in the modern era. Digital Marketing has aided the customers in the real estate industry by exposing them to more choices than ever before. This has made the companies access more ways to conveniently reach out to their potential target audience. Generation as well as conversion of leads isensured through the matrix of electronic media in an interactive promotional way called Digital Marketing. The elements of digital marketing include:

o    CM- Content Marketing
o    SEO- Search Engine Optimization
o    SEM- Search Engine Marketing
o    SMM- Social Media Marketing
o    SMO- Social Media Optimization
o    LLO- Local Listing Optimization
Along with other sectors, real estate is also exploring the digital marketing platform in order to optimize their performance in terms of lead generation and conversion. To be honest,in the modern day real estate markets the initial search for properties or property dealers in India begin online. Fortunately with the growth of the digital marketing the waves of e-commerce has been everywhere splashing the home seekers with ample of options to choose from.

Previously, the traditional way of real estate dealings encompassed the real estate agents in India or the developers. The process began with the hunting for properties (rental or residing purpose) through the brokers or developers in the real estate market. But now things are quite convenient for both the developers as well as customers in the real estate market. Latest trends have shown that online presence is mandate for every real estate organization and that must be optimized through digital marketing communication mix.

The most important factor that makes digital marketing so popular in today’s real estate industry is not only its right reach but also its affordability. In real estate digital marketing is applied in order to maximize the leverage of reaching out to the target audience via various channels like:
•    E-Mail marketing
•    SEO or Search Engine Optimization
•    Social Media
•    PPC or Pay Per Click
•    Blogging
Marketing real estate online through digital marketing platform has shown a phenomenal increase in the number of leads by 300% (results from Digital Marketing Activities of Social Beat Client). Since, buyers get interested with personal buying experience in case of high monetary value products like real estate properties digital marketing makes the developers or real estate agents in Indiacreate greater impact on the customers. This is true in case of real estate selling, where all the marketing activities are directed towards generating leads, than on direct conversion.