Real Estate Digital Marketing – best approach to reach your customers- UDMC

In order to reach out to the customers nowadays, Digital Marketing has been proved to be the best approach. Every Digital MarketingAgency in Kolkata is involving them into digital marketing but has strategies formulated as per their target audience and type of product and services. Real Estate digital marketing has been turned to be really monotonous in recent days. Therefore, in order to get through the basic factors and start wisely, this blog is written. Forget being too clumsy and informative all the time just because it’s something serious like Real Estate. Just focus on having fun and getting creative with every digital marketing idea you bring out for your product promotion and marketing. 

Creative Marketing: 

Move out of the box and indulge your digital marketing team into creative social media Real Estate marketing. Do not do what your competitor does rather think different in order to lead the industry. With unique ideas you will notice that a group of loyal and growing number of audience following you. 

Create monthly marketing plan:

When it is digital marketing, coming up with new ideas every single month will drive you crazy. Therefore, prior sorting out a strategy for the upcoming month will be quite helpful for you. The content, the creative, the theme and the feel all you decide prior because a well planned marketing is beyond any comparison.

Lead-ready Real Estate website:

The sole purpose of such website is attracting and nurturing leads. Wondering how to make it lead ready? Here you go –

·        No Templates Please – Make your website unique, focused and attractive. Concentrate on your brand and thus you stand out against your competition.

·        Go Dynamic – Make sure that your website stretches and adjusts with ease no matter which device your customer is using.

·        CTAs – Make your customers feel that they are important enough. Keep as many open areas as possible letting them reach you whenever they feel like. For that calls-to-action are the most crucial ones taking them to your landing page.

·        Make Blogging your best friend – Refresh it with new content every week so that the freshness remains intact. Trust me, Google loves it too!

SEO is your best tool –

Many of the brands do not have much popularity online because of their weak SEO. For branding and leading the race of coming first search engine optimization is utmost important. Make your brand at the top of the list whenever customers search for Real Estate. Always remember, better visibility leads to better leads.

Talk to us to know more about website designing and layout or visit our blog for more information on digital marketing for real estate businesses.

How is Digital usage beneficial for Real Estate Marketing Companies, India

31% of home buyers belong to generation Y who are extremely internet savvy. This single fact is drawing the Real Estate marketers to make the most out of Digitalisation. Online marketing has turned fascinating for realtors and Real Estate companies all over the world. Online ads and social media promotion are becoming favourite business generators for realtors. 

92% consumers make the use of online search for their home-related searches and queries

- 69% home buyers who take action on a real estate website start by typing a local term in popular search engines.

- In the year 2014, online expenditure on advertisements of the real estate industry is set to touch approximately $16 billion, i.e. 210% increase since 2009.

- The real estate industry now devotes 56% of its entire ad expenditure on online advertising.

Nowadays Real Estate Digital Agencies in India have realized the advantages of online marketing on the business. Therefore they are allocating funds for it. But small & medium agencies still have a hard time trying to figure out how to market real estate services online for gaining best results.

Best online marketing platforms

The list of online marketing platforms is lengthy enough but just few dominate the psyche of web users. For marketing your real estate business online, it is vital to concentrate on those platforms in particular. The most critical online marketing platforms are followings:

Facebook:  Developing an SEO optimized Facebook business page for your real estate agency is a must do. Ad manager is used in order to run effective promotional campaigns. Sharing images, promotional videos, company milestones, blog posts, and special events in order to reach wider audience is utmost necessary.

Twitter:  Connect with your property buyers with twitter posts that limits to 140 characters.  Industry influencers and other home service providers can also be connected through it. For building profile, company specific information, high resolution hero image and attractive profile image have to be put up. 

 Google+:  If optimized correctly Google+ catches attention as it is a Google profile.  You can even initiate community discussions through this platform by Google.

Pinterest:  Visually vibrant platforms help in creating interest focused boards. Using this platforn distinctive board for properties on sale, rent, and inspiration can be created.

YouTube and Vine: Nowadays real estate digital agencies use camera drones to capture full property view in order to simplify property searchers with exact details. Such videos can be shared on YouTube.

Importance of Digital Launch for Real Estate Developers:

Digital launch has been fruitful in order to revolutionise the concept of business all over the world and in every industry. With the help of digital launch, the buyers are presented with a platter of choices that it was ever earlier. Not only the buyers but the organisations have many more ways to connect to their potential target audiences. 

Digital launch is an interactive way for the promotion of products and services conducted by the digital marketing agencies through reaching out to the target audience. The actions are taken through the matrix of electronic media. Through this lead generation as well as conversion are ensured. The elemental digital launch in real estate involves:

SEO- Search Engine Optimisation

SEM – Search Engine Marketing

SMM – Social Media Marketing

SMO – Social Media Optimization

LLO – Local Listing Optimization

CM – Content Marketing

Along with every other sector in the business industry, real estate is also exploring the platform of digital marketing and indulging into digital launch in order to optimize their performance through lead generation and conversion.  For example the renowned property Krishna Bhumi in Vrindavan has been a sheer success due to digital launch indulged by its developers. Digital marketing for Krishna Bhumi has been extremely beneficial as it has achieved approximately 2 million clicks through Google Ad words.  It has even been successful in creating an impression of closely 6.5 million and a conversion of around 7 thousand through Google Ad words. On the other hand Krishna Bhumi has been successful by achieving 9 million reach approximately and around 6 million impressions. This has lead the project to achieve million clicks and conversion of around 15 thousand approximately.

Gradually digital launching and marketing have been evolving with new ways like creation of viral content, bespoke text messaging, affiliate marketing, etc. Thus contributing to the different aspects of real estate to optimize the revenue as well as create and maintain their brand with versatility. In the early years the traditional way of real estate dealings used to revolve around the real estate agent in India or the developers. The process of house hunting used to start with checking out properties enlisted with the brokers or developers. But in recent time everything is available on the digital platforms. The recent trends say that, an online presence is a mandate, ensuring every real estate company to have a strong presence in the electronic media and that can be optimized by the application of the digital marketing communication mix.

Unified Digital Marketing Convergence (UDMC) specializes in real estate digital marketing services

Being an enterprise of the Urban Axiom Group UDMC combines more than a decade of national and international expertise in real estate and digital marketing with the state of art technology.

As per your knowledge, there has been a change in the paradigm of the consumer behaviour in the last few years. M<ore and more customers are browsing in search of real estate in India. Therefore we can rightly state that for product discovery and research digital space plays a vital role. In spite of the exponential growth in the demand for digitalization, we are already delivering up to 30% or more sales in projects through the digital programmer. 

We are proud to announce that we have successfully delivered sales boost for various leading real estate projects not only in India but overseas as well. We as a team join to bring together expertise and experience in project positioning, market analysis, audience profiling and engaging creative strategy in order to attract and engage leads resulting into conversion from local as well as global audiences.

Krishnabhumi project in Vrindavan is one of our most iconic projects built around the world’s tallest Krishna temple, Chandrodaya Mandir. We created compelling and engaging digital marketing activities in order to taste sheer success in the project. As a result the Facebook page has around 70000 page likes and counting. Over 500 units have been sold over the last 18 months resulted out of our SMART strategy.

Emami city is another luxury project that is marked as one of the largest residential projects in North Kolkata, near Lake Town. Initially the project lost its focus of target audience but with our vibrant and engaging digital marketing interest has been created among the target audience that resulted in boosting sales and generating enquiries once again. 

As a result we were successful in targeting 21 lacs potential buyers. Facebook campaigns generated 115 lacs impressions and 1677 leads and resulted in 75, 000 visitors in Emami City website within 12 months.

Not only local or national but global project has also witnessed success due to our target oriented digital marketing activities. Dubai Homes project Bermuda Views at Dubai Sports City. In the high competitive scenario at the most vibrant Dubai city we adopted laser focused approach in order to generate top quality leads. We targeted more than 14 lacs of buyers through Facebook campaigns that generated 40 lacs impressions amd 1431 leads.

In UDMC we believe that the parameter for our success is the success of our clients. With excellent and intricate understanding of the real estate market locally, nationally and globally we emerge as one of the best digital marketing agency in the real estate industry. We would be delighted to meet you and offer our marketing and sales programmes that suits best for reaching out your customers resulting in business growth.