Importance of Digital Launch for Real Estate Developers:

Digital launch has been fruitful in order to revolutionise the concept of business all over the world and in every industry. With the help of digital launch, the buyers are presented with a platter of choices that it was ever earlier. Not only the buyers but the organisations have many more ways to connect to their potential target audiences. 

Digital launch is an interactive way for the promotion of products and services conducted by the digital marketing agencies through reaching out to the target audience. The actions are taken through the matrix of electronic media. Through this lead generation as well as conversion are ensured. The elemental digital launch in real estate involves:

SEO- Search Engine Optimisation

SEM – Search Engine Marketing

SMM – Social Media Marketing

SMO – Social Media Optimization

LLO – Local Listing Optimization

CM – Content Marketing

Along with every other sector in the business industry, real estate is also exploring the platform of digital marketing and indulging into digital launch in order to optimize their performance through lead generation and conversion.  For example the renowned property Krishna Bhumi in Vrindavan has been a sheer success due to digital launch indulged by its developers. Digital marketing for Krishna Bhumi has been extremely beneficial as it has achieved approximately 2 million clicks through Google Ad words.  It has even been successful in creating an impression of closely 6.5 million and a conversion of around 7 thousand through Google Ad words. On the other hand Krishna Bhumi has been successful by achieving 9 million reach approximately and around 6 million impressions. This has lead the project to achieve million clicks and conversion of around 15 thousand approximately.

Gradually digital launching and marketing have been evolving with new ways like creation of viral content, bespoke text messaging, affiliate marketing, etc. Thus contributing to the different aspects of real estate to optimize the revenue as well as create and maintain their brand with versatility. In the early years the traditional way of real estate dealings used to revolve around the real estate agent in India or the developers. The process of house hunting used to start with checking out properties enlisted with the brokers or developers. But in recent time everything is available on the digital platforms. The recent trends say that, an online presence is a mandate, ensuring every real estate company to have a strong presence in the electronic media and that can be optimized by the application of the digital marketing communication mix.